MissFresh is expanding its unmanned retail operation with the acquisition of Chinese automated fresh-food retailer Zailouxia.
The value of the deal has not yet been disclosed. According to MissFresh, the acquisition will enable it to add 10,000 self-service fresh food retail vending machines across nine cities in China.
Founded in 2017, the Beijing-based company Zailouxia operates an unmanned convenience store, which offers snacks, fresh produce, and groceries.
The move is part of MissFresh’s efforts to drive the digitalisation and modernisation of the neighbourhood retail industry. The deal follows the company’s partnership with more than 5000 businesses in Beijing last August to deploy MissFresh Convenience Go Smart Vending Machines on their premises.
MissFresh launched the Distributed Mini Warehouse model to operate an integrated online-and-offline on-demand retail business focusing on offering fresh produce and fast-moving consumer goods. Through its mobile application and Mini Program embedded in third-party social platforms, consumers can purchase groceries and have the products delivered to their doorstep in 36 minutes on average.