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How beauty brand Glossier went from social media darling to social outcast

 Beauty’s first unicorn, a digital pioneer, the first Millennial-focused brand…five years ago, these were all buzzwords associated with the beauty lifestyle brand Glossier. The brand began as a spinoff from founder Emily Weiss’s notable beauty blog ‘Into The Gloss’. Formerly involved with Teen Vogue and W Magazine, Weiss left her career in publishing to share her beauty tips with millions online and eventually evolved into making beauty products of her own. In