H&M Home is set to make its India debut through H&M India’s online store and local e-commerce platform Myntra early this year. 

The launch will also see the introduction of homewares and furnishings products at H&M’s existing stores in Ambience Mall and Vasant Kunj through a shop-in-shop format, according to the company. 

“India is an interesting and promising market that holds substantial potential,” said Ida Lindahl, GM at H&M Home. 

The exact launch date and full details of services have not yet been disclosed. 

Introduced in 2009, H&M Home offers home products ranging from bed linen, dinnerware to textiles. The brand is presented in most H&M online markets, through standalone concept Stores, and via shop-in-shops in H&M stores.

“There is a great deal of interest in interiors and design, and our customers have often asked for interior products in line with H&M’s business concept of ‘fashion and quality at the best price in a sustainable way’,” said Yanira Ramirez, country sales manager at H&M India. 

“We see huge potential in India  and look forward to introducing H&M Home to existing and new customers across the country.”