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Affordable luxury: A look at Aldi’s London champagne bar

Supermarket Aldi may be well-known for its low prices and everyday grocery offering, but in December last year, the retailer launched a pop-up champagne bar in affluent Mayfair in London, showcasing  its award winning private label ‘Veuve’ line. “I think that what probably stuck out to customers is that when you think about champagne bars, you tend to think about Selfridges in London, or Lafayette in Paris, or even David Jones here in Australia,” Queensland University of Technology