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E-commerce teams: The unseen keys to success

Digital has become a strategic imperative for retailers. And as brands rethink the role of the in-store experience accordingly, they must also recognise the role of ‘back-stage’ teams and employees as a differentiator.  A retail business is far more than a store front, a website, and a social media post or marketing email – although often these elements are all the end customer perceives. These ‘front-stage’ customer interactions are the surface layer of an interwoven chain of peo