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Let’s talk about sex: Why beauty giant Sephora is embracing sexual wellness

Global beauty retailer Sephora is the latest retail giant to enter the sexual wellness category, adding start-ups Maude and Dame to their online offering.  “The ongoing conversation around women’s health is extremely important to us, and as a company committed to creating an inclusive beauty community, growing our wellness assortment with intimate care offerings felt like a natural next step,” said Sephora vice president of skincare merchandising Cindy Deily in a press release. The ne