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Still wondering what the metaverse is? Here’s what you need to know

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world.  The metaverse is the next iteration of retail’s digital shift, and it’s set to usher new levels of creativity, innovation, and technology into the industry over the coming years. Within the metaverse, the opportunity to revolution