Italian fast-fashion brand, OVS, has made its Cambodia debut with the first store opened at Aeon Mall 2 Sen Sok City, in Phnom Penh.

The brand was brought into the country under a partnership with local exclusive distributor, MR Retail Company. Offering more than 1000 SKUs, the store features women’s and kids apparel and accessories before rolling out menswear later this year. 

“OVS brand is the right fit for our markets with accessible pricing and high-quality products,” says Munish Rishi, founder & CEO of MR Retail. “Fashionable yet affordable products are the strength of OVS and we are certain of OVS success in Cambodia market and in the region.”

Five more OVS stores are slated to open in the country over the next few years with the scale ranging from 250sqm space to 600sqm. The brand joins MR Retail’s portfolio of more than 10 brands, including Eclipse, Bonia, Fila and Nine West.

The Italian apparel brand currently operates more than 1800 stores worldwide.