Mobile World eyes US$6 billion in revenue, expands into Indonesia

(Source: Mobile World )

Vietnam retail giant Mobile World is eyeing to open its first store in Indonesia this year, its second international market after Cambodia. 

The retailer launched its first Cambodia store in Phnom Penh in 2017 under the name BigPhone, which was later changed into Bluetronics. By the end of last year, Mobile World operated more than 50 outlets outside Vietnam, which generated 0.4 per cent of the company’s revenue. 

“We are working our best to open our first store in Indonesia,” Doan Van Hieu Em, CEO of Mobile World Group. 

The company also aims to increase its revenue to VND140 trillion (US$6.1 billion) with profit after tax reaching VND6.3 trillion (US$278.2 million). Currently, the group’s smartphone and electronics retail chains, Mobile World and Dien May Xanh, generate between 75 and 80 per cent of the revenue. 

Since January 10, the group has trialled 12 independent retail concept stores, including apparel and jewellery categories AvaFashion, AvaSport, and Avakids, and the bicycle category AvaCycle. Meanwhile, its grocery business, Bach Hoa Xanh, will focus on improving its operation base and improve its sales this year before expanding its footprint next year. 

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