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From ‘human-to-human’ marketing to retention: 6 marketing trends of 2022

Last year was undoubtedly both challenging and successful for a multitude of reasons. On one hand, the pandemic and evolving data privacy regulations threw some curveballs, while on the other, marketers hit the mark by rising to the occasion. In 2021, we witnessed a surge in online shopping, an increased focus on personalisation, and the importance of creative marketing campaigns. As we welcome 2022, here are several key trends to watch for. Human-to-human marketing Too often, businesses today t