Young at heart: Inside the reinvention of Lego

As the venerable toy company celebrates its 90th anniversary this year, Troy Taylor, general manager and vice president of Lego Group in Australia and New Zealand, discusses the business’ local expansion plans, how it hopes to improves to improve the lives of children, inclusive marketing, and the role of licensing and partnerships in taking on popular video games for market share. Inside Retail: You’ve spent most of your career at Lego. What first attracted you to the brand and why hav

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$4 USD for the first 30 days. (Auto renews at $20 USD per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$228 USD per year. (Auto renews annually)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now