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How customer loyalty helped Aussie department store Myer bounce back

After a rollercoaster six months of lockdowns, Christmas and Omicron, department store Myer yesterday delivered a strong half year result with net profit up 55 per cent and its first dividend payment since FY17. Much of this came from customers who are members of the Myer One loyalty scheme – with 70 per cent of all sales coming through the program. According to chief executive John King, the first half was severely hit by Covid, with around 23 per cent of potential trading days hit by sta