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Innovation for the modern era: Welcome to the new Exponential Age of retail

Change fatigue is deeply personal. It’s a feeling many of us are struggling to articulate. Perhaps it’s the way this year feels old already. Or perhaps it’s the tension of working longer hours in difficult circumstances, knowing we shouldn’t complain because there’s always someone worse off.Either way, hearing that the changes we’ve seen accelerate are only the beginning is a lot to take in. Yet retailers must embrace this truth if their brands are to thrive. Author Azeem Azhar has d