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What does Australia’s health influencer ‘ban’ mean for business?

From July 1, under new guidelines from Australia’s Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. According to the guidelines, any social media post that promotes the use or supply of a therapeutic good is considered an advertisement, and must therefore comply with TGA legislation regardless of where it appears. Influencers can still be paid to promote products and services,