British luxury brand Burberry has unveiled its new French flagship store on Rue Saint-Honore, designed by architect Vincenzo de Cotiis.

Located in the heart of Paris, the flagship features the brand’s new global design concept and offers customers what Burberry describes as a chance to experience a space that connects Burberry’s past, present and future.

“The store represents all that we stand for as a brand – being authentic, bold and creative – and we look forward to inspiring our customers with a truly elevated British luxury experience in this iconic setting,” said Gianluca Flore, chief commercial officer at Burberry.

The store has three floors. Its design features Burberry’s famous check concept with the main colours of beige, black, white and red. Burberry says it has achieved modernity and openness by using mirrored ceilings with intersecting metallic grids and chequerboard-style tiled floors.

On the ground floor a hand-painted, recycled fibreglass sculpture by Vincenzo de Cotiis stands at the entrance. The first floor houses menswear.

The second floor features the brand’s womenswear range. The space is designed with traditional French doors with Haussmann-era glazing, white terrazzo and mirrored elements. A women’s shoe room integrates seating and fixtures into the windowsills that emphasise the view into the city of Paris.

The third and final floor houses an apartment space, the largest private area of any of Burberry’s stores worldwide, offering a bespoke and elevated in-house experience for VIP customers who prefer to browse goods in privacy.

“This Paris opening writes a new chapter of Burberry’s timeless story.” said architect Vincenzo De Cotiis.