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Storytelling is key: Formula 1 drives push into the metaverse

As the world continues moving toward an increasingly digital future, more brands are putting their mark on the metaverse. By 2030 it’s expected the metaverse will be worth US$678.8 billion globally according to Grand View Research, and will see a CAGR of 39.4 per cent each year as more parts of business, government and society get involved. In particular, Asia-Pacific’s metaverse industry is likely to witness robust growth rate over the next decade, due to a high number of start-ups already