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Analysis: Coronavirus’ call to retailers to reinvent

It is often said that things are never as bad or as good as we think they are. Indeed, while Covid-19 challenged many business models, retailers with strong digital DNA were able to thrive during the worst of the pandemic. And if necessity is the mother of invention, it could also be said that Covid-19 will be looked at as the mother of reinvention for many retailers. As we gather momentum in 2022 and return to a ‘new normal’, retailers are looking to transform their business models to lever