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Step inside fitness brand LSKD’s first experiential retail showroom

Last month, Australia-based athleisure brand LSKD launched its first physical store in Loganholme, Queensland, completing the journey from being a predominantly wholesale brand in the 2000s to a self-sufficient omnichannel business. The store is located on the same 4000-square-metre site as LSKD’s fulfilment centre and its headquarters, with customers able to see into glass meeting rooms containing the brand’s management in video meetings while perusing the shop floor. And, while the store i