Apple South Korea has unveiled the design of its newly-opened flagship store in Seoul’s renowned shopping district Myeongdong – its largest store yet in the country.
Scheduled to open its doors this Saturday (April 9), the flagship store spans two levels and is located at the base of a new tower, covering the entire street frontage.
The double-height glass facade, surrounded by landscaped pocket gardens, allows customers to see the store’s interior design, which is complemented by a line of indoor trees. The exterior is decorated with sculptures created by local artists, Jaehyo Lee and Vakki.
Apple’s signature product display area showcases Apple’s latest products and services, including the recently-launched Apple TV+. The ground floor also features a dedicated Apple Pickup Area, the first of its kind in Asia.
The stainless steel elevator leads customers to the second floor, where they can receive support from the 220-person store team, which collectively speaks 11 languages and represents more than eight nationalities. While the Boardroom offers advice and training service to entrepreneurs, developers, and other business customers, the Forum is home to Today at Apple sessions.
“Apple Myeongdong will serve as a stage for established and new Korean artists, who will lead unique Today at Apple sessions celebrating contemporary Korean culture,” the company said in a statement.
The flagship store will launch Apple’s first K-pop Today and Apple Remix session featuring K-pop group Seventeen, which is set to be available in other Apple stores across Asia. Apple is also collaborating with other artist to celebrating Korean culture, including Nanan King, travel photographer Lee Jongbeom and actress Minha Kim.