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The next Who Gives a Crap? Meet subscription sheet service Sheetly

Australian start-up Sheetly has launched the country’s first subscription linen service, with consumers in Brisbane and Sydney now able to have fresh sheets and towels delivered to their door on a regular basis.   The service is designed to appeal to time-poor Aussies who may already be buying meal kits, toilet paper and other household items on a subscription basis, and are comfortable with the idea of not owning their sheets and towels, as long as they don’t have to clean them. “Wh