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Off-White is now letting customers pay with cryptocurrency. Here’s why

Off-White London store front
Luxury streetwear label Off-White is the latest fashion brand to offer its customers payment with cryptocurrencies at its three flagship stores in Paris, Milan and London. The cryptocurrencies accepted include Bitcoin, Ether, Binance coin, XRP, Tether, and Circle’s USDC. Transactions are managed through a sophisticated digital payment system by Berlin-based technology company Lunu.  Off-White is taking necessary steps to ensure it is ready for the next evolution of the internet, Web3, by