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Swensen’s Thailand opens next-gen regional flagship

(Source: Minor Food Group Website)

Swensen’s has launched a regional flagship store at Sirinakhon Square in ​​Nakhon Si Thammarat. 

Located in the heart of the Sirinakhon Square, the museum-space building features two storeys and is inspired by Baan Than Khun Ratthawut Wichan, a 100-year-old historical house with a vintage atmosphere. 

Each floor has a different interior design.

Aiming to “deliver a unique experience” to both local customers and tourists, Swensen’s has focused on the province’s local culture and this is also the key feature of the store design. When designing the interior, the brand took inspiration from the local colonial style in the era of King Rama V. 

The new store follows the successful launch of regional flagship stores in Nan, Yala, Phuket Town, and Phitsanulok.

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