Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Analysis: How different consumers really perceive AR

Technologies can have a lot of benefits for retailers. They can enhance, augment, automate, optimise, and even redefine whole processes and functions. Yet unlocking the true potential of technological innovations requires a deep understanding of the human experiences they create and interact with. This point was the focus of a recent feature article on Inside Retail, and was evident through the interviews given by the recent Top 50 People in E-Commerce winners.  Augmente