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LF secures South Korean distribution rights for Reebok

(Source: Reebok/ Instagram)

LF Corp has signed a long-term contract for selling and distributing Reebok products with Authentic Brands Group. 

Reebok was acquired by Authentic Brands Group from Adidas last month and currently has more than 30 points of sale across South Korea. 

“Reebok has a celebrated heritage, and we are excited to bring those elements to our consumers in an authentic and meaningful way,” said Soung Kim, GM and head of the Reebok division at LF. 

“With more than 40 years of experience in the fashion industry, we are poised to expand Reebok’s presence across the region.”  

According to LF, through this agreement, the brand aims to strengthen its sportswear position in the fashion industry and respond directly to increasing consumer interest in sports and active lifestyles.

LF also collaborates with Reebok Design Group (RDG), the newly established Boston-based global brand hub, on apparel design development, innovation and creative direction to deliver an integrated brand voice and vision.  

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