Tommy Hilfiger has set out to do everything in its power to create fashion that Wastes Nothing and Welcomes All.
Stitch by stitch, person by person, innovation by innovation, the brand is determined to push boundaries and create a future of fashion we can all look forward to. As part of this vision, the Tommy Hilfiger Fashion Frontier Challenge, launched in 2018, is designed to support new voices in the world of social entrepreneurship who are shaping scalable and disruptive innovations to create a more inclusive future for fashion.
“The Tommy Hilfiger Fashion Frontier Challenge aims to bring together entrepreneurs from all walks of life, investing knowledge and resources to unlock the unique power of their innovations,” said Tommy Hilfiger. “As an entrepreneur myself, I always wanted to build a global lifestyle brand that is inclusive of everyone – a philosophy that continues to live through this challenge. I truly believe that by coming together we can drive a future of meaningful and long-lasting change.”
In line with Tommy Hilfiger’s commitments towards inclusion, diversity, and acknowledging the gap in equity and equal opportunities, individuals from historically underrepresented communities, including Black, Indigenous, People of Color (BIPOC), people with disabilities and women, are strongly encouraged to apply this year. Learn more about this year’s challenge here.
Over a multi-stage process, applicants will be narrowed down to six finalists who will be invited to develop their project plans virtually with the support of dedicated Tommy Hilfiger and external subject-matter experts. With training from an experienced pitch coach, finalists will present their final concept at the global Tommy Hilfiger Fashion Frontier Challenge final event to be held in early 2023.
The following prizes will be awarded to the winners to support their business idea:
- A total of €200,000, split between two winners.
- An additional €15,000 prize for being elected the “Audience’s Favorite Vote”.
- A year-long mentorship with Tommy Hilfiger’s internal global experts.
- A year-long Insead mentorship and course.
Since its inception in 2018, the Tommy Hilfiger Fashion Frontier Challenge has awarded €550,000 to support global entrepreneurs bring their innovative ideas to life, so they can make real changes to their communities The third edition winners include Lalaland, a Netherlands-based platform that uses artificial intelligence to generate customised and inclusive synthetic models of different ethnicities and Uzuri K&Y, a Rwandan-based eco-friendly shoe brand that uses recycled car tires from sub-Saharan Africa and employs local youth. Clothes to Good, a South African-based social enterprise that creates micro-business opportunities and jobs for people with disabilities through textile recycling, was awarded the Audience Favorite vote.
“At Tommy Hilfiger, we want to work together with communities to drive innovation, inclusivity, and diversity to drive long-lasting change,” said Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe. “As we kick-off for the fourth Tommy Hilfiger Fashion Frontier Challenge, we really look forward to seeing what ideas come to light that will support communities and help shape the future of fashion.”
Applications can be submitted until May 1, 2022, through https://platform.younoodle.com/competition/th_fashion_frontier_challenge_2022
