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How Aussie start-up Idle Hour is bringing back vodka with the Grand Prix

(Source: Supplied)
Vodka brand Idle Hour has entered a new three-year partnership with the Australian Grand Prix to bring vodka back into local cocktail culture.  Launched in 2020, Idle Hour creates rye-based vodka infused with flavour in an attempt to avoid the ‘neutral’ and ‘pure’ trappings of most large vodkas, instead offering something akin to a gin or whiskey: a fully flavoured spirit able to stand on its own. And, for the next three years, Idle Hour will sponsor and supply its product to official G