Reliance Brands is negotiating with Italian eyewear conglomerate, Luxottica Group, to roll out Ray-Ban stores across India, people familiar with the matter told The Economic Times. 

The expansion, if happens, will see the launch of a series of Ray-Ban standalone stores and shop-in-shops in department stores. The source said the agreement has not yet been signed.

Ray-Ban is currently selling its products in India through its own online store and other e-commerce platforms, including Myntra and Lenskart. Ray-Ban products are also available at multi-brand outlets in the country. 

Since 2007, Reliance Brands has brought about 35 international brands to its home market, catering luxury, bridge-to-luxury, high-premium and high-street lifestyle categories. The deal with Ray-Ban, if successful, will follow Reliance Brands’ acquisition sprees over the years, including the purchase of majority stake in Abu Jani Sandeep Khosla last month. 

Ray-Ban was acquired by Luxottica Group from the Global Eyewear Division of Bausch & Lomb in 1999 for US$640 million.