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From Navatars to NCoin: Inside Nars’ virtual debut

For the past few years, Nars has been providing digital-first experiences such as virtual try-on via its website, integrating artificial intelligence and augmented reality, virtual consultations, and the Nars Virtual Store, which launched in 2021.  Nonstop Nars Virtual World blends elements from these experiences, Nars offline Travel Retail locations, and its TR dedicated WeChat account to seamlessly connect online and offline (O + O) touchpoints. The innovative retail concept is exclusive