Why some brands are letting customers opt out of Mother’s Day emails

Mother’s Day can be a difficult time for those who are estranged from a parent or child, grieving the death of a loved one, or experiencing infertility.  For many, the generic marketing emails that businesses send in the lead-up to Mother’s Day encouraging customers to ‘spoil mum’ are painful and inescapable reminders of an event they’d rather avoid. But this may be starting to change.  Over the last few years, a growing number of brands have begun to recognise the impact the

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$4 USD for the first 30 days. (Auto renews at $20 USD per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
Retailer’s choice

IR Pro - annual

$228 USD per year. (Auto renews annually)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now