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Meet the brand that launched Aus Fashion Week’s first metaverse show

Injury co-founders Dan Tse and Eugene Leung. (Source: Supplied)
At this year’s Afterpay Australian Fashion Week, local creative house Injury showcased its newest range of digital fashion, available as NFTs, at the brands’ metaverse fashion show. For the first time, digital clothing could be purchased at the event through QR codes, which were modelled by digital avatars in a three-minute CGI movie, Rare Reality.  Here, we speak to Injury co-founders Dan Tse and Eugene Leung about what the future holds for the fashion industry. Inside Retail: Can you