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LVMH’s Nona Source opens first UK showroom at The Mills Fabrica

LVMH’s high-end “re-sourcing” fabric resale platform, Nona Source, has introduced its first UK showroom at The Mills Fabrica in King Cross, London. 

Launched last year via LVMH’s Dare intrapreneurial program, Nona Source re-values deadstock fabrics and leathers originating from the luxury group at a lower price point compared to the original wholesale price. Designed by LVMH’s experts, Romain Brabo, Anne Prieur Du Perray and Marie Falguera, the platform is part of the LVMH Initiatives For The Environment 360 program to promote creative circularity in the fashion industry.

“The opening of the London Nona Source showroom is a great illustration of this commitment,” said Helene Valade, LVMH’s environmental development director. “By supporting the London and UK based creative community, we also aim to boost circularity and upcycling of our unused fabrics as we have done with the Parisian showroom for over a year now.”

GM of The Mills Fabrica, Nikita Jayasuriya, said Nona Source’s mission aligns with the company’s sustainability and they are pioneering a new form of fashion that puts circular and no waste ethics at the forefront of luxury and cutting-edge design. 

Launched in Hong Kong in 2018 by the Nan Fung Group, The Mills Fabrica is an innovation platform dedicated to supporting fashion techstyle and agtech companies’ transition to a more sustainable future through innovations and collaborations. The company expanded its footprint to London last year. 

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