Apple has launched its flagship in Wuhan, its first retail store in China to feature an Apple Pickup area.
Apple Wuhan is the 54th Apple store in China, as the tech giant continues to expand its footprint in Asia, especially in Mainland China.
The flagship store uses granite floors and wood-trimmed walls to make the store and mall lobby brighter and more transparent.
The instore team will help customers with purchasing and personalising their devices, choosing instalment payment plans, using eligible devices as trade-ins on new ones, and booking online support.
According to Apple, its Wuhan staff can speak multiple languages – including sign languages in Chinese and English.
“Our highly specialised team of experts is looking forward to welcoming customers from this vibrant community starting this Saturday,” said Deirdre O’Brien, Apple senior VP of retail operations and people.
“This retail store brings new design elements to China for the first time, giving customers more ways to explore ideas, learn more about Apple products, or make it easier to pick up an online order in store.”