Fashion and lifestyle retail group FJ Benjamin has secured the rights for luxury skincare brand MZ Skin in three Southeast Asian markets, part of a push by the Singapore-based group to expand its reach into the cosmetics and beauty sector.
FJ Benjamin will have the exclusive rights to distribute and sell MZ Skin in Singapore, Malaysia and Indonesia for an initial period of two years.
The company will sell MZ Skin products online and via selected retail outlets. One of the first physical stores is a concession planned for Malaysia, within the Seibu department store in The Exchange TRX complex in Kuala Lumpur.
MZ Skin is known for its portable facial devices, such as its LED mask for home use, which the company says creates lights of different wavelengths to promote total skin rejuvenation. The brand – used by celebrities including Serena Williams, Sonam Kapoor, Gwyneth Paltrow and Princess Charlene of Monaco – also produces a range of clinically-proven skincare products, including moisturising creams, serums and hydrating masks.
FJ Benjamin set up its health and wellness division in 2020 with plans to expand its skincare portfolio.
“FJ Benjamin’s recent diversification into health and wellness has been progressing very smoothly and the plan is to continue to invest in this business particularly as Southeast Asian economies begin to recharge amid a return to normalcy from the Covid-19 pandemic,” said FJB COO Douglas Benjamin.
MZ Skin was founded in 2016 by London-based oculoplastic surgeon and aesthetic doctor Dr Maryam Zamani.
It is now sold in high-end department stores internationally, including Harrods and Harvey Nichols in London, Bergdorf Goodman and Saks Fifth Avenue in New York, Galeries Lafayette in Qatar and Lane Crawford in Greater China. It is also stocked by smaller retailers in markets including Australia, Thailand, Mauritius, UAE, Ukraine, and across the EU.