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Neso Brands appoints CEO after $100 million funding round

(Source: Lenskart)

Lenskart-backed eyewear company Neso Brands has appointed Bjorn Bergstrom as its CEO, following its recent funding round where it secured more than US$100 million. 

The round was joined by investors such as KKR, Softbank, Alpha Wave Global and Singapore’s Temasek. The company said the fund will be used for investing in consumer eyewear brands globally and grow them by “leveraging synergies” across the Lenkart Group. 

Björn Bergström

Founded this year, the Singapore-based company is Lenskart’s omnichannel eyewear unicorn to develop DTC brands and expand globally. Through e-commerce, Neso Brands will feature these brands and foster a faster international roll-out by providing them access to shared resources. 

“With this investment in Neso Brands, we want to accelerate our mission of transforming the way people see and experience the world,” said Peyush Bansal, CEO of Lenskart. “And Neso is our initiative to partner with founders globally to help create eyewear brands of the future.”

Prior to Neso Brands, Bergstrom recently worked at Sweden-based fashion brand NA-KD as chief growth officer and interim chief product & technology officer. 

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