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Opinion: Earth-friendly brands say green is ‘so yesterday’

As more and more brands focus on climate, sustainability and the impact they are having on the planet, there’s a desire to highlight ‘green’ credentials. From a design perspective, natural substrates and green, hand-drawn leaves are obvious choices. But when everyone is going green, that’s not going to help create a distinctive brand. So how can you be green without literally going green? Being environmentally friendly is becoming a hygiene factor for brands and so it shouldn’t