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India’s Parcos unveils new luxury store concept

(Source: PR Newswire)

Parcos, the Indian luxury brand, has launched a new experiential store concept, Parcos Luxe, at The Collection, in UB City, Bengaluru.  

Parcos Luxe features a range of luxury brands including Versace, Armani, Shiseido, DDPM, Cartier, Valmont, TMOV, and Serge Lutens. The retailer promises customers personalised service and curated experiences. 

In addition, the store carries more than 50 beauty items including fragrances, skincare products, and cosmetics from brands like Shiseido, L’Oreal, Puig, and Coty. During the next two years, Parcos wants to add another 50 or more brands to its portfolio.

This is the first of the company’s concept stores to offer virtual try-ons, a fragrance bar and makeup and skincare consultations.

Parcos has now launched three retail formats – Luxe, Premium Select and Beauty – as it aims to “revolutionise the luxury retail experience and deliver an omnichannel strategy”.

“With over 50 new brands being onboarded this year, we plan to expand its base to 100 stores by the end of 2023 by redefining luxury beauty across a strategically planned variety of store formats, each of which will house a different segment of beauty brands,” said, Biju Antony, CEO and executive director of parent company Baccarose Perfumes and Beauty Products. 

“In order to facilitate this, Parcos has … worked closely with international retail experts to give our customers an international experience with the brands they choose.”

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