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Analysis: Why boring is sometimes better at Vietnam mall Vincom

It has always been the lot of retail real-estate developers to be perceived as staid, boring and uninventive, while the retailers and other tenants that lease their space represent the glam side of the industry and get all the kudos. If you asked yourself how many new bricks-and-mortar shopping centre formats have been invented in the past 25 years, you could count them on one hand.  Ask the same question about retail formats and it’s a very different matter. It’s just a lot harder, and