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Behind Cotton On Group’s big investment in customer data

At a time when online acquisition costs are rising and the ability to track shoppers via third-party cookies is diminishing, Cotton On Group is bolstering its data capabilities in order to deliver more personalised content to customers and ultimately improve retention rates.  The company behind Cotton On, Cotton On Kids, Cotton On Body, Rubi, Typo, Factorie, Supre and Ceres Life announced on Wednesday that it is rolling out a new customer data experience platform from technology provider Le