Why Hong Kong mall Tmtplaza is embracing the beauty of an NFT future

Hong Kong shopping centre Tmtplaza is now officially on board the non-fungible token (NFT) bandwagon.  Its Beauty Me NFT community is part of its development strategy, launched in line with the new Beauty World, which it claims to be the biggest beauty hub in the Northwest New Territories in Hong Kong, at 50,000 square feet. The space now features over 40 trending and international beauty brands.  After a major facelift, Tmtplaza is now the first shopping mall in Hong Kong to feature a NFT

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