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Bravo for Brava: How the lingerie brand is changing the game for D+ cups

Mother-daughter duo Lin and Maxine Windram, founders of Australian brand Brava Lingerie, are on a mission to offer the best-fitting bras for women over a D cup at whatever stage of life. Here, they chat about how they’ve thrown out the rule book on bra fitting and the challenges of finding the perfect sports bra. Inside Retail: Tell me the story behind Brava and why you decided to focus primarily on D cup and up. Lin Windram: It was because of our own experiences. We’re both quite small