Canada-based activewear brand Lululemon has opened its new store in Itaewon, which it describes as its largest store in South Korea, and its biggest in Asia outside China. 

The Itaewon store has 727sqm over two stories, and has Lululemon products ranging from the newly launched outdoor range, the Hike Collection, as well as golf and tennis apparel, a first for the market.

In addition, Lululemon offers a variety of exercise equipment such as yoga, running, and training wear for men and women, and OTM (On the Move) and lab collections.

The second floor, according to Lululemon, distinguishes the Itaewon store from others in South Korea being entirely dedicated to menswear.

Yun Seong, head of Lululemon Korea, says the new store aims to contribute to the “healthy energy” of the surrounding area where sports, fitness and outdoor pursuits are popular in an area known for its nature.