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Pushing the envelope: Memobottle to expand beyond water bottles

Flat water bottle brand Memobottle is expanding beyond its signature product range to create an ecosystem of reusable products – all using the paper-sized methodology that made the brand famous. Memobottle makes rectangular plastic and steel water bottles in the same dimensions as A5, A6 and A7 pieces of paper and ships to over 100 countries. It will soon move into tote bags, lunch boxes and coffee cups – and has plans for more products in the future. In order to fund its product-line expans