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Exclusive: TDE’s new creative director talks brand transformation

Image: Supplied
Australian leather goods brand The Daily Edited (TDE) is set to release its first collection under new creative director Naomi Mae Wilson. Wilson, who was part of the transformation of Oroton under creative director Sophie Holt, has brought a modern aesthetic and sharper focus on affordable luxury to TDE, which is known for its personalised phone cases and bags.  “Good design is very timeless, and I think women really enjoy using accessories that elevate their look, so for me, the goal wa