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A taste for convenience: Guzman y Gomez bets big on mobile orders

Mexican fast food chain Guzman y Gomez (GYG) is going all-in on mobile ordering as it looks to satisfy the growing appetite for convenience in the restaurant industry.  The business recently relaunched its mobile app to allow users to customise menu items, save their favourite orders and choose whether they want to collect their food in-store or via drive-thru.  This marks the first major update since GYG launched the app in 2016.  “The reason for the relaunch was because techno