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Analysis: 6 principles for post-Covid retail

Retailers are in a strange limbo regarding the Covid-19 pandemic. On one hand, most restrictions have been removed, meaning business is back to ‘normal’ operations. Yet, case numbers remain persistently high, resulting in continued challenges for staffing and distribution. At the same time, short-term spikes in online sales are starting to return to more expected levels, even though some consumers have permanently altered their channel preferences.  The big challenge for retailers is to bal