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Analysis: Why synergy is Southeast Asian app Grab’s super power

On 1 July, Grab Thailand announced the launch of a pilot called Digital BagAds, which are LED digital advertisements displayed on the large green bags delivery drivers use as they buzz around the city bringing Grab’s prepared food and groceries to their customers. The BagAds are being trialled initially in the Greater Bangkok area. It’s the latest example of the potential for Grab’s four separate businesses to help drive growth for one another. Singapore-based Grab’s bags are such a ubiq