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Institchu co-founders reveals growth strategy to become ‘household name’

Australian omnichannel direct-to-consumer retailer Institchu has been offering made-to-measure suits since it launched 10 years ago, but now it’s on a growth trajectory, with the launch of its software-as-a-service product, Taper, and entry into new product categories. We chat with co-founders Robin McGowan and James Wakefield to find out what’s next for the business. Inside Retail: Institchu has just reached its 10-year anniversary. Congratulations! How do you guys feel about it?  Jame