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Organisational purpose must come from the top

The topic of purpose has been trending for long enough now that the conversation has shifted from whether purpose is important, to how an organisation discovers and embeds its purpose within the business. This raises the question: who should lead this work? Some might argue that this is the role of HR, because your own people must own purpose, first and foremost. The brand team might champion the importance of brand to internal and external stakeholders in a purposeful organisation. Your CSR tea