London-based clothing brand A-Cold-Wall has launched its first store in China, as it looks to build brand awareness and presence in the market.
Launched in 2015 by founder Samuel Ross, A-Cold-Wall has entered China through a partnership with Tomorrow Ltd – which bought a minority stake in the brand in 2018 – and local brand-management firm Power Rich. A-Cold-Wall’s retail, wholesale, and e-commerce operations will be handled by these two companies in a joint venture.
The store, located in Beijing’s Taikoo Li Sanlitun shopping district, has white LED signage throughout and is decorated in a primary volt blue. Its in-house design follows a British modern and industrial trend.
The store also offers areas for showcasing goods and holding community-focused events. With additional spaces currently being developed, the brand claims the concept store reflects Samuel Ross’ conversation with various global geographies.
A-Cold-Wall made its online debut in China in 2020 via the JD platform, and it is currently sold by merchants like K11 and Foss. The brand informed Jing Daily in June that it aims to forge close ties with domestic customers and increase the brand’s popularity through online and offline channels, in response to the growing demand among young Chinese for clothing that helps express their personalities.
Earlier this year, A-Cold-Wall opened two physical stores in Korea. According to WWD, Ross plans to open more stores in major cities like Seoul and Tokyo, as well as in the Asia Pacific region and in key cities throughout China, by 2024.
