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Swanndri is beloved by Kiwis, but can it become a global brand?

Source: Swanndri Facebook page
New Zealand outdoor clothing retailer Swanndri is looking to key overseas markets for growth, as it evolves beyond its workwear roots to attract a growing number of people in suburbs and cities.  The brand recently launched into David Jones’ flagship store in Sydney as part of an initiative with New Zealand Trade and Enterprise (NZTE), and soon it will start offering local shipping for online orders placed in Australia, instead of distributing them out of New Zealand.  “Hopefully,